Business Succession Planning:
It’s Never Too Early to Start!
By: Eric Treworgy
If you own a business—or are thinking about starting one—you’ve probably envisioned what life will look like when it’s time to retire. But for many small business owners, planning an exit strategy is often put on the back burner until the moment they’re ready to sell. Unfortunately, waiting too long can lead to disappointment when a business broker reveals the market value of the business—sometimes far less than expected. At that point, owners face two choices: spend a few more years optimizing operations to increase value or sell for less than they had hoped—just when they were ready to enjoy that long-awaited cabin by the lake.
The Reality of Business Sales
The statistics can be discouraging: only 10-20% of small businesses listed for sale actually sell. The rest are often forced to close, selling off physical assets instead. But you don’t have to be part of that statistic. With the right preparation, you can make your business attractive to an outside buyer—or even transition ownership to your employees.
What’s Ahead
Over the next few months, I’ll introduce key concepts to help you successfully plan your business transition. Topics will include:
- The most important factors that determine your business’s value
- Different ways to sell or transition your business
- How to get started with succession planning
Key Questions to Consider for Succession Planning
To start thinking about your business transition, ask yourself these important questions:
- Retirement Readiness – Have you budgeted for retirement, and do you have a financial goal for selling or transitioning your business?
- Your Role After Transition – Do you want to stay involved in some capacity, or are you ready to fully step away?
- Legacy and Community Impact – Is maintaining your business’s role in the community important to you?
- Understanding Your Business’s Financial Health – Do you have a clear picture of how much your business contributes to your personal finances (Seller Discretionary Income)?
- Potential Buyers – Have you identified any businesses or individuals who might be a good fit to take over?
- Financial Documentation & Transparency – Are your financial records clean, organized, and able to show consistent income? If you’ve been under-reporting income, are you prepared to adjust your strategy to maximize your business’s documented earnings?
- Operational Independence – Have you trained your staff to run the business without you? If you took a two-week vacation, could the business operate smoothly in your absence?
A Final Thought: Selling to Your Employees
One option you might not have considered is selling your business to your employees. Employee ownership is a growing trend, and there are innovative financing options available to make this transition easier.
Planning ahead gives you more control over your future and ensures that your business continues to thrive. Start thinking about your succession strategy today — you’ll thank yourself later!
About Eric Treworgy

Eric keeps an office at URCI and is a business advisor for Coastal Enterprises (CEI) in Brunswick, Maine. He has more than 35 years’ of entrepreneurial experience and specializes in business start-up, strategy, sales and marketing, retail, food and beverage, computer software, and operations management. Through CEI, Eric offers free confidential business advising to help navigate the start-up process, your succession planning, and everything in between.