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  1. January 2025 Maine Business and Entrepreneur Events

    Maine business and entrepreneur events

    Attending Maine business and entrepreneur events offers a wealth of benefits for professionals at any stage of their careers. These gatherings provide invaluable opportunities to network with like-minded individuals, industry leaders, and potential collaborators, fostering connections that could lead to partnerships, mentorships, or new business opportunities. They also serve as a platform for gaining fresh insights and staying updated on the latest industry trends through keynote speeches, panel discussions, and workshops led by experts. Moreover, the exchange of ideas in such settings can spark creativity, inspire innovation, and help attendees overcome challenges by learning from others’ experiences.

    The following January 2025 calendar features events from our Maine business and entrepreneur partners at Union River Center for Innovation.

    Mastering AI to Accelerate Your Marketing Strategy

    January 14, 2025 1:00pm EST
    Leverage AI tools to refine your marketing strategy, craft compelling content, and drive measurable business growth.


    How to Get Certified as a Woman-Owned Business

    January 15, 2025 1:00pm EST
    Getting certified as a woman-owned business opens doors to new opportunities and partnerships. It connects you to supplier diversity programs at major corporations and government agencies, and provides an equal opportunity to compete for contracts.


    Feeling Stuck? 5 Steps to Move You Forward

    Thu, Jan 23 12:00 PM to 1:00 PM
    Topic: Managing a Business
    Online Facilitated by USM SBDC


    A Basic QuickBooks Guide for Small Business Owners

    January 23, 2025 1:00pm EST
    Learn how to use accounting software to streamline your financial management, track cash flow, build reports and create invoices. 


    2025 Hottest Business Ideas, Trends & Markets

    January 28, 2025 1:00pm EST
    Don’t get left behind in 2025. If you’re looking to start or expand your business, staying up to date with the latest business trends is key to your success.


    Maine Sales Tax – Covering Rates, Registration, and Remittance

    Thu, Jan 30 11:00 AM to 12:00 PM
    Topic: Managing a Business
    Online Facilitated by USM SBDC

    Whether you’re looking to expand your knowledge, grow your professional network, or find inspiration, these Maine business and entrepreneur events are a catalyst for personal and business growth.

  2. Greater Ellsworth Business Brainstorming Forum

    Ellsworth business forum

    Business Growth and Development in the greater Ellsworth region: A Business Brainstorming Forum

    Ellsworth and the surrounding area boast an ever-growing and thriving business community. To add to that momentum, a consortium of area business experts is working with the City of Ellsworth’s Union River Center for Innovation to provide additional resources for both established and budding entrepreneurs in the region by developing a series of Entrepreneurial Exploration workshops.

    Area business owners — seasoned, novice, large, and small — are invited to participate in a Business Brainstorming Forum to share their thoughts, ideas, and suggestions for the tools and resources they would find beneficial as topics for upcoming Entrepreneurial Exploration workshops. The purpose is to create an educational series that will meet the needs of our businesses and, therefore, business owner feedback is sought through this “Business Brainstorming Forum” to inform the upcoming “Entrepreneurial Exploration” workshop series.


    “Business is booming in and around Ellsworth, and we want to ensure that all business owners and prospective entrepreneurs have the resources they need to be successful,” commented Ellsworth Economic Development Director Janna Richards. “We’re hoping to see a large and diverse group of businesses attending the brainstorming event,” she noted, adding that a broader perspective would better inform the planning and content of the workshop series.


    The consortium includes representatives from Coastal Enterprises Inc. (CEI), the Small Business Development Center (SBDC), Barbee Business Services, the law firm of Eaton Peabody and TS2 Marketing Consulting who will each make a brief presentation to help facilitate the informal information exchange that will follow.


    The Business Brainstorming Forum is scheduled for November 13th from 5 PM to 7 PM at the Union River Center for Innovation at 415 Water Street in Ellsworth. Light snacks and soft drinks will be served. The event is free to Ellsworth area business owners and prospective entrepreneurs.
    Although the event is free of charge, advance registration is required. Please RSVP here by November 13, 2024.

  3. The Benefits of Remote Work in Maine: A Post-Pandemic Perspective

    The COVID-19 pandemic significantly altered the way we work. Many organizations in Maine rapidly shifted to remote and hybrid work environments. From initially working at kitchen tables to adopting flexible schedules, employees and employers alike have experienced both the benefits and challenges of this new work model. As we move beyond the crisis, it’s time to reflect and optimize the lessons learned from remote work in Maine for the workforce and businesses alike.

    At Union River Center for Innovation, we’ve increasingly worked to offer services that support remote workers and entrepreneurs. For instance, people have the flexibility to purchase a day pass or a monthly subscription. Co-working spaces, office rentals, a community lab, and a conference room are all perks remote workers can utilize at the Center. 

    The Remote Work Shift

    During the pandemic, as much as 61% of workers found themselves working remotely or in hybrid models. While some have since returned to the office, data shows that 40% continue to work in a remote or hybrid capacity. This shift represented 40 years of growth in remote work compressed into just a few months. Pre-pandemic, only 7% of employees worked remotely full-time; now, that number has climbed to 28%.

    Yet, there remains a gap between employees’ and employers’ preferences for in-office work. For example, 34.8% of employers favor a full return to the office, while only 17.6% of employees agree. This tension highlights the need for a balance that meets both the workforce’s desire for flexibility and businesses’ operational needs.

    Lessons Learned and Challenges Faced

    The rapid shift to remote work provided valuable lessons on what not to do. Many organizations executed flexibility on a crisis-driven basis, focusing on immediate needs rather than long-term strategy. Now is the time to optimize this flexibility intentionally, aligning work models with both business goals and employee well-being.

    Health and wellness concerns have emerged, particularly around overwork and the challenge of “shutting off” when working from home. Managing employee performance has also become complex, as monitoring physical presence is no longer an option. Instead, businesses must measure output and productivity while maintaining clear communication. Joshua Howe, the Deputy Executive Director for Workforce Training and Remote Working at the Harold Alfond Center for the Advancement of Maine’s Workforce, has emphasized:

    “Remote and hybrid work has the potential to provide employment for people that they may not otherwise have access to… all the while meeting Maine businesses’ need for qualified employees.”

    He highlights that remote work in Maine isn’t just about sending employees home with a laptop. It requires intentional efforts in communication, engagement, and the right tools to be successful.

    “Organizations are going to need to measure people’s productivity based on outputs rather than being on site, and ensure their teams have the right tools and processes to be successful.”

    The Benefits of Remote Work in Maine for Employees and Employers

    Talent Pool and Diversity
    Remote work in Maine opens the door to a more diverse workforce. Women, for instance, are 24% more likely to apply for remote roles, and companies see 33% more applications from underrepresented minorities. Additionally, millennials (ages 28-43) are more likely to want remote or hybrid work, further broadening the potential talent pool.

    Recruitment and Retention
    Organizations that offer flexible work arrangements benefit from increased retention. Employees working remotely are 20-30% less likely to quit, which reduces recruiting costs. Companies also gain access to a broader talent pool, helping fill specialized roles that may not be available locally.

    Productivity and Cost Savings
    Contrary to early fears, remote work doesn’t necessarily reduce productivity. In fact, employees working remotely two days a week report no loss in productivity. From an employee’s perspective, remote work brings significant cost savings and greater work-life balance, resulting in improved job satisfaction.

    Challenges to Address

    While the benefits are clear, there are challenges to navigate. Organizations must be mindful of proximity bias, where those working remotely may have less access to leadership, development opportunities, or promotions compared to in-office staff. Performance management also shifts away from monitoring and towards evaluating output.

    Intentional communication is critical. Organizations must build time for connection, whether through regular meetings, hybrid office days, or digital tools that facilitate collaboration. Joshua Howe points out that companies need to measure productivity based on outputs and ensure their teams have the right tools to stay engaged and connected.

    Optimizing Flexibility

    As businesses continue to adapt, it’s crucial to optimize the flexibility that remote work offers. This means shifting to more asynchronous work, reducing unnecessary meetings, and providing greater autonomy to employees. It also improves equity by accommodating diverse needs, such as caregivers, people with disabilities, and those in different time zones.

    It’s time for Maine businesses to go beyond crisis-driven solutions and create long-term strategies that support a flexible, productive workforce. As Joshua Howe put it:

    “It’s a win-win for Maine’s businesses and people… allowing people to live, work, and play in Maine’s many rural communities while earning good income, helping those communities remain strong and vibrant.”

    By intentionally aligning policies, tools, and communication processes, Maine’s workforce can thrive, and businesses can stay competitive in an increasingly flexible work environment.


    For those interested in further developing their remote work strategies, MCCS’s Remote Work for ME offers self-paced courses for front-line staff, supervisors, and business leaders—free through the end of the year. Learn more here.

  4. Ellsworth SBDC Relocates to Union River Center for Innovation

    Union River Center for Innovation welcomed a new strategic partner, the Maine Small Business Development Center (SBDC), in March 2023 through our private rental service. URCI provides private rentals to incubator companies, remote workers, and organizations that are a value add to the Center. We were thrilled when the Ellsworth branch of the SBDC decided to relocate their headquarters to the URCI location. Given that the Maine SBDC has been recognized as a leader in the small business economic and development arenas since 1977, this partnership has been a perfect fit! 

    The SBDC concept is a simple but effective one: assist entrepreneurs and small businesses through no-cost confidential business advising and training.

    The Maine SBDC program helps build and strengthen small businesses through business advising, training and educational resources. Certified business advisors provide guidance on topics such as business feasibility, business plan development, capital acquisition, financial management, marketing and sales, e-commerce, customer service, personnel management, small business strategic planning and more.  Eric Treworgy is the SBDC advisor at the Ellsworth location at URCI, and as a small business owner himself, he brings a wealth of knowledge and experience.

    Ellsworth SBDC, Maine businesses, office space

    We wanted to better understand the true value of the relocation for SBDC, so we interviewed SBDC advisor Eric Treworgy to get his insights:

    1. What influenced the decision to relocate to the URCI location?

    Relocating the URCI was really a no-brainer. The SBDC has a myriad of services for start-ups and can save new entrepreneurs time as they work on their concepts. An additional exciting aspect of relocating was to develop a closer relationship with the Ellsworth Economic Development Director to see how we can help the overall growth and health of our business community.

    2. What services do you provide as a SBDC Advisor?

    Our services include assistance with creating and updating business plans, cash flow projections (both of which are critical when securing financing), marketing plans, connecting to local resources such as attorneys, accountants, insurance agents. We help with understanding business structures, such as sole proprietorships, LLC’s S-corps, and how to connect with the right state and federal agencies to get set up. We provide advice and help, and when it requires expertise beyond what we know, we connect businesses with resources who have that expertise. As a small business owner myself (Pugnuts Ice Cream and Gelato in Surry) I can offer perspective on building a brand from scratch, and how to manage day to day operations. I have a particular interest in helping businesses develop strategies to manage cash flow, particularly during the off-season as so many of our local businesses have strong seasonality.

    3. What do you like best about the new location at URCI? What are some of the key benefits?

    The office is a fantastic resource. It is easy to find, and the common areas are beautiful.  When URCI was set up they clearly invested in creating a pleasant environment to work. The common room and conference room are both appointed with all the latest tech for video conferencing and are perfect for small seminars. And, of course, we are on the beautiful Ellsworth waterfront – easy to find, and in the summer, a great place to catch some food truck action!

    4. It seems like there has been good synergy between SBDC and the management at URCI. Could you provide your perspective on that?

    URCI is managed very professionally by Janna Richards and Voot Yin. They are always available when I have questions. In addition, the community of professionals working here on their own projects are a great group – helpful when you need them and they create a stimulating environment. I am proud that the SBDC is located here at URCI, and enjoy working here immensely!

    The location is clearly the best place for SBDC to be, given our mission to support new and existing small businesses.

    For more information about URCI services, including private rental spaces, please visit our Programs and Services page.

  5. 4 Marketing Tips for Pre-Revenue Startups

    Marketing Your Ideas: A Must for Pre-Revenue Startups

    When you’re first starting a business, marketing is probably the last thing on your mind as you’re searching for investors and developing your product or service model. However, a well-kept secret is that marketing is crucial at every stage of business, even for pre-revenue startups! While you likely won’t be ready to market to consumers, preparing informational materials for investors and potential partners is still considered marketing your business idea. To help you get into his mindset, these four marketing tips can show you how to grow your startup and reach your predefined goals while in the pre-revenue stage.

    1. Be ready to present to investors!

    In today’s digital world, you never know when your product or service might be put in front of potential investors. Keeping this in mind, be sure to have informational materials detailing your business idea, structure, market analysis, and financial projections on hand to give to potential investors or partners. Make sure you have business cards printed for the founders and senior managers of your company, and have a few collateral materials printed or available virtually, like an executive summary, to detail your product or service offerings and financial projections for investors. This way, whether it’s a formal presentation, or a random encounter with a potential investor, you’re prepared to make your pitch with supporting materials.

    1. Make sure you have an informative, professional website.

    A common misconception among pre-revenue companies is that because you may not be ready to drive consumer traffic to your website yet, you don’t need to have an online presence at all during that stage. This isn’t true! Having a website can be an enormous advantage for pre-revenue startups. Having a dedicated place that potential investors, funders, employees, partners, and office space owners can go to learn more about your business provides a professional touch while also creating an easy, streamlined experience for potential stakeholders. If you’re recruiting for funding, have a page dedicated to potential investors or funding organizations with all the information they’ll be looking for, like financial projections, market analysis reports, and product or service benefits. Be sure to use your website as a place to make your business come to life – don’t just talk about your product or service. Talk about the people behind the product, the problems that it can help your target market solve, how your offerings close gaps in the current industry, and what sets you apart from your competitors. 

    1. Invest in market research.

    While sometimes costly, market research may be the most valuable information you can come across during the pre-revenue stage. Even online surveys or small focus groups may give you a clearer picture of what your customers are looking for. Tailor the questions to the information you’re looking for or how to best serve your potential audience. For example, if you’ve already identified a market for your product, talk to those audience members to determine any gaps that may exist in the current market landscape and how your product can solve these problems. You can also take this opportunity to learn more about how to reach your audience by asking how they consume media and what channels are important to them. This way, when you are ready to go to market, you’re equipped to reach potential customers effectively!

    1. Utilize free resources!

    There are plenty of free or low-cost marketing tools available to new businesses. Some popular brands include Canva for graphic design, WordPress for websites, MailChimp for email marketing, and various social media platforms for engaging with your audience. Budget for the large expenses that you can’t do yourself, or are better done by a professional, and that will create a return on investment for your company; and give free tools a try to create marketing materials. You might be a pro!

    Looking for more resources to start or grow your business? Visit unionriverinnovation.com to learn more about our programs for startups, including a business incubator program, business affiliate program, coworking spaces, free seminars, and more. 

  6. How to Return to Work Post-COVID

    As COVID-19 vaccinations become widespread and infection rates decline, many businesses are discussing how they can return to their workspace safely while accommodating the new work styles that have emerged from the COVID-19 pandemic. What’s the right way to go back? Would your team work efficiently in a new or modified format? Keep reading to learn more about how your business can combine remote and in-office work or even shift its business model to maintain a cohesive and productive team after COVID-19.

    1. Turn to your employees and stakeholders for ideas.

    Your employees are your strongest asset – and the ones most affected by any changes to workplace rules. Conduct a survey of your employees to determine how and when they would feel comfortable returning to work. Be sure to welcome and encourage innovative ideas regarding returning to your workplace. If you’re a solo entrepreneur or a one-person team, think about what would work best for your customers, clients, or other stakeholders. Do they prefer to meet in person? Do they prefer to have a physical location to visit you in, or are they accepting of virtual meetings? Would it be more cost-effective for you to work or attend meetings in a coworking space as needed, and work remotely most of the time? Use these insights from your industry, employees, and customers to lead your plan.

    2. Choose a return model that makes sense for your business.

    Every business has different needs, policies, processes, and clientele. Even businesses in the same industry or with similar product offerings operate differently! Keeping this in mind, and using the information you gathered from your employees and stakeholders, choose a return model that works best for your business. According to the Harvard Business Review, there are five primary models that businesses have been implementing for work after the pandemic. Options include returning to “business as usual,” meaning going back to work the way it was before the pandemic, hybrid models combining remote and office work, and all-remote options.

    3. Use this time as an opportunity for growth and positive change.

    You have been given the gift of opportunity – opportunity for reflection, opportunity for growth, and opportunity for positive change. Use this time to evaluate your previous business practices and determine if they should be modified. Is this the right time to hire a new employee? Could this be the right time to improve your internal processes or upgrade your product offerings? In the same survey to employees and stakeholders, ask for opinions about current processes and what positive changes may go hand in hand with your post-COVID work model.

    While the pandemic hasn’t completely gone away yet, we are beginning to see the end approaching. Now is the time to plan for your business’s workplace updates and strategies post-pandemic, and ensure that those changes are beneficial to your key stakeholders. If you need a physical workspace in Maine, contact the Union River Center for Innovation today to learn more about our private offices and coworking space.

  7. How to Spring Clean Your Business

    Spring has long been the season of new beginnings and “out with the old, in with the new.” While many associate spring cleaning with decluttering their homes, you can use this time to spring clean your business as well! Give your business a fresh start this season by giving it a thorough refresh — organize your files, update your digital presence, clear out your inbox, and clean up your physical spaces.

    1. Organize and archive your files.

    Every business has archives of old files – even if they’re digital! Move previous years’ files over to external hard drives to make room on your computer, and establish a regular schedule for exporting your files. For example, you could implement a regular process of moving over old files at the beginning of every year, or at the beginning of each quarter. Ensure that all servers and file systems follow organized, uniform procedures to make important files easy to find and reduce the amount of valuable business time spent searching for the record you need. Organize your files in a way that makes sense for your business, and be sure to use naming conventions that are easy to search for. Just remember to keep your most-used and most regularly accessed files easy to find and update.

    1. Update all digital platforms and assets.

    Maintaining an active online presence is crucial to ensuring that your customers are able to find your business. If the available information about your business is old, outdated, or no longer correct in any way, be sure to update it so your customers have all the information they need! Even doing a quick Google search may bring to light old addresses, phone numbers, or domains that you no longer have access to — you might be shocked to find how outdated some information can be! A few ideas for places to look for outdated information:

    • Find that old Yelp page that still lists your business’s previous address. 
    • Change the logo on your Facebook page if it hasn’t been updated in a while.
    • Use search engines to find any online listings or directories where your business contact information may be outdated.
      • Ensure your website URL is correct on all listings, and that any old domains redirect to your current site.
    • Remove any old documents or information from your website that are no longer relevant to your business or applicable to your customer experience.

    In addition to looking for and updating old information, be sure to maintain a cohesive brand identity across all online platforms by confirming that any brand elements, colors, and fonts used online reflect your current brand standards.

    1. Clear out your inbox!

    Gain some more online storage space by cleaning out your email inbox! Email platforms often include only a limited amount of storage space, which means that as you accumulate more emails, your older, but still important, emails could be deleted without your knowledge. To avoid this, make a folder of any important emails that you often have to refer back to, or download the email as a PDF or Word document and save it within your computer’s file system. Be sure to keep any emails that contain important directions, client or coworker communications that you may have to refer back to later, and other vital information or documentation that you need to be sure is kept safe — and delete the rest. Get rid of old event invites, newsletters, marketing emails from old vendors or other businesses, or any other email that no longer serves a direct purpose or reference for your company. This will clear up a large amount of storage space and allow you to find the most important emails in your inbox faster and easier. If you’re not worried about storage space, or deleting emails isn’t a viable option for your business, be sure to sort your inbox in a way similar to your uniform file system to be sure that you’re easily able to find what you’re looking for. 

    1. Clean up your physical space.

    If your business operates out of a physical location, tidy up your space, especially any client-facing areas. If your business has a physical office, but hasn’t been there since last March, elect someone to visit the space and get it ready for your return (whenever that may be). Be sure to change the calendars from March, dust off any desks or workspaces, and ensure that all COVID-19 sanitizing and social distancing protocols are followed. If you’re working from home, sort through your designated workspace to clear your desk space and your mind – you may be surprised by how much more you’re able to get done with a clean and organized workspace!

    Spring cleaning doesn’t have to be stressful – use it as a time to bring new life to your workspace, both physical and virtual, and create new processes that will allow you and your team to work more efficiently and through less clutter. 

    Are you outgrowing your home office or current workspace? Contact the Union River Center for Innovation today for more information about utilizing a co-working space or renting a private office at our location in Ellsworth.

  8. 5 Ways Business Incubator Programs Can Help Your Startup Grow

    As you develop your new company, there is no doubt that some business resources may be hard to come by. Managing your financial projections and everyday accounting (especially in the pre-revenue stage), creating a business and marketing plan, and hiring your first employees will likely take up the majority of your time as a startup founder. Tasks like booking and setting up a meeting space, finding an office or laboratory space, and planning your business growth can all be either maintained or assisted by a business incubator. Consider these five other ways business incubators can help your startup grow: 

    1. Business Coaching Services

    Business coaching sessions are often included in business incubator memberships to help entrepreneurs and business owners identify their company’s strengths and opportunities for improvement. Having a clear picture of what your business is doing well, as well as what you work on, can also give you a good idea of how competitive your business is in its market, and how it stands apart from its competitors.

    At Union River Center for Innovation, we offer monthly business coaching sessions that are customized to your business’s unique and individual needs, so you can create goals and track and build on your progress. Not only do our business coaching sessions focus on your business progress as a whole, but they are tailored to individual fields of business that you may not have experience in, like human resources, marketing, accounting, and financial analysis. While you are the expert in your field, let our business experts coach you on how you can succeed in all of the facets of business that you may be less familiar with, giving you the opportunity to grow a strong and prepared company.

    2. A Supportive Community of Entrepreneurs

    While the old saying, “you are the company you keep,” may not always be true, it reminds us to surround ourselves with the positive influences we need to keep our businesses running. Often, in business incubator programs you can find just that — positive and experienced entrepreneurial connections that can help you grow and maintain your company!

    Business incubator programs help your business thrive in a supportive, community atmosphere, where you are surrounded by like-minded entrepreneurs in similar growth stages. This gives you and your associates the opportunity to brainstorm and converse with other business owners from a variety of fields, backgrounds, and industries. You never know what great ideas they’ll come up with, and you can even do the same for them! The surrounding community of professionals may even have networking connections or business affiliations that they could connect you with. Working in close proximity to a community of businesses helping one another succeed is what makes business incubators stand out among other resources or programs!

    3. Administrative Resources

    Incubator programs often offer additional amenities and administrative resources to let entrepreneurs focus on their business growth goals. These could include reception services, printing and mailing, or others.

    This includes the Union River Center for Innovation! Leave the printing, mailing, and reception duties to us, and spend your valuable time focusing on growing your business. URCI’s business incubator program includes complementary printing, mailing, and reception services, in addition to high-speed internet access and free coffee and tea for all incubator tenants. The ability to focus on tasks like hiring team members, pursuing investors and funding, and researching and developing new products will help your business grow, especially with a small (or one-person) team!

    4. Access to Entrepreneurial Networks & Funding Connections

    Especially while your business is seeking funding or investors, you’ll want to spend time networking and building relationships both locally and regionally to expand your business’s awareness, funding, and connections. Many incubator programs are government funded or owned by private sector business developers or development companies that have access to a multitude of business and funding connections. Some incubators may even have agreements, affiliations, or programs in partnership with funding or business development organizations that can connect your company with grant applications, funding opportunities, or potential investors. Access to the entrepreneurial connections available through the vast networks of incubators and their affiliated organizations could even help you procure business partners or clients! The opportunities for positive business connections are endless.

    5. Facility Amenities & Office Space

    Business incubators are often equipped with everything you need to run your business comfortably from that facility. This includes the vital office and meeting space needed to secure investors, conduct your product development and research, meet with potential clients, and grow your team. In addition to the traditional office spaces available in most incubators, Union River Center for Innovation also offers a coworking space and an outdoor working space on the scenic Union River waterfront. URCI’s community lab space even allows entrepreneurs to continue their research and development in the same facility that they work in, meaning less travel time and less time spent managing locations.

    With so many resources, amenities, and growth programs available to emerging startups and entrepreneurs, it can be difficult to decide which are the best options for your company. If you have a collaborative spirit and a drive to grow your business, an incubator may make sense for your business!

    If your company is interested in joining a business incubator, reach out to Union River Center for Innovation today to learn more about our programs and amenities, like printing/mailing/reception services, office space, coworking space, conference room rentals, business coaching, free seminars, and more.

  9. The Importance of Building Your Company’s Brand (and How To Do It!)

    You’ve started your new company, and you’re ready to get customers through the door. Marketing brings your audience to you – letting them explore your product and service offerings and giving you the opportunity to sell them on how your business can solve their problems, make their lives easier, or even help them reach their goals.

    The first step in marketing your startup or small business is to establish a brand. Branding is the way that you present your company to the exterior world, both visually and conceptually. More than just the shape and color of your logo and the packaging of your products, branding extends into your messaging, your voice, your product offerings, and even how you make your customers feel. Establishing a strong sense of brand awareness among your audience is imperative to ensuring that your company comes to mind when the potential customer realizes that they are in the market for your product or service. 

    What is the first thing you think of when you think of Target? Probably their recognizable logo.

    What comes to mind when you’re asked about Facebook? Likely their signature blue.

    What is most recognizable about KitKats? Their memorable slogan!

    These companies all have strong brands that communicate their product offerings, as well as their values, quickly. Your brand sets you apart from your competition, and establishes your business as reputable, trustworthy, and professional. You’ll want your brand to communicate who you are as a company, while also being a quick symbol for recognition.

    1. Start early.

    When creating a new business, it’s never too early to start building and promoting your brand. Think about what elements your logo should have – what colors make sense for your business? What icons or imagery complement your products or services? What matters most to your customers and other stakeholders? Make sure these elements are reflected in your branding.

    1. Stay consistent.

    As you’re developing your brand, it’s important to create a recognizable look and feel. To do this, make sure that your logo, colors, messaging, and other elements remain consistent throughout your website, packaging, ads, social media presence, stationery, or any other elements that reflect your brand and its distinct look and feel. Using your brand consistently across platforms allows your audience to instantly recognize your brand or product, raising the probability that you are their first thought when they become in-market buyers.

    Your logo should be used wherever possible to connect any of your content to your brand, and should not be altered. Create a list of brand guidelines, which dictate how you’d like your brand to be used, the exact colors used in your logo and in other imagery, sample messages, and more. Your brand guidelines will help your brand assets remain consistent across both print and digital avenues, especially if more than one person is utilizing your brand elements or designing with them in mind. This can even be a running document that is updated often, but should always be updated any time you change your logo, colors, or other brand assets permanently in any way.

    1. Be different, distinct, and recognizable.

    Set yourself apart from your competitors! Try to create and use logos, imagery, and colors that are different than others in your market. Even if you sell the same or similar products, you’ll still want to stand out, especially to stay top of mind for your potential and current customers. Think outside the box – what symbols convey your message or services without showing a direct picture of your product? Consider the industry you’re in, and how you help your customers. With a few brainstorming sessions, you can create a unique brand that is distinct from the rest of the market!

    Establishing a strong and consistent brand will help your business stand out from the competition, remain top of mind for your audience, and can even establish trustworthiness in your products and services. Remember to start thinking about creating your brand as soon as you’re able, remain consistent wherever your brand is used, and create a recognizable brand that can’t get confused with other companies in your industry.

    Need more information about running a startup or small business in Maine? Contact the Union River Center for Innovation today, where we’ll connect you with local business resources like our business incubator program or business affiliate program, coworking spaces, conference room rentals, and more!

  10. 5 Online Tools & Resources to Help You Manage Your Business

    In today’s increasingly virtual world, it’s especially important to be able to manage your business remotely, and to have all the tools necessary to remain competitive and grow. From building and maintaining a professional website to staying in touch with your customers and team members, utilizing online tools is a low-cost and highly effective way to manage your relationships and business operations. Because of this, we’ve put together a list of six online tools and resources that can help you manage your startup or small business operations.

    1. WordPress

    Customers, both existing and potential, often prefer to research a company online before conducting business with them. For this reason, it’s important to make sure that your business’s website is up-to-date and easy to navigate. WordPress is an entirely-online, industry-standard content management system (CMS) for creating and managing websites. WordPress allows you to build and maintain a user-friendly, easy-to-maintain website with a professional look and feel for your company. Many online tutorials exist to help you and your team navigate the system and build a high-quality website.

    However, once the website is built, don’t forget to maintain it! WordPress makes it easy to update content and images on your website to ensure that you always have the most up-to-date information available to your customers and other stakeholders.

    2. Google Analytics

    Once your website is built, you’ll need to track its progress, results, and traffic to determine the website’s performance and identify areas for improvement. Google Analytics is a great tool easily integrated into your website that can track your website’s traffic, traffic sources (how users are finding your website), most-visited pages, user demographics, and much more. You can also use Google Analytics to compare your website’s stats from the current time period against another, giving you valuable comparative metrics that can help you determine areas where you can improve your website’s traffic or performance. 

    3. Slack

    Communication amongst your team members is an integral part of business operations — if your team members aren’t communicating effectively, vital information can be overlooked. If your business often operates remotely, team members are in the office at different times, or you’re changing up how and when team members report to the office during and after the COVID-19 pandemic, you’ll need an online internal communication tool. Slack can help your team manage “channels” of communication, which can be based on projects, teams, departments, business functions, or whichever categories make sense for your business. Users can also direct message one another and set up video calls. By using Slack, you can ease the barriers to communication within your organization and make sure your team always stays on the same page.

    4. Online Educational Resources

    Have a question about a program, software, business tactic, or anything else? Find the answer online! Courses and other online educational resources like information guides, blogs, and articles exist all over the Internet with the sole purpose of helping you find the information you need. Check out business publications like Harvard Business Review or Entrepreneur to read articles about leading a business in the current business landscape, find accounting resources on the IRS website, or learn a new business skill with a course on Udemy or an instructional video on YouTube.

    5. Small Business Administration (SBA)

    Many small businesses and startups are familiar with the Small Business Administration (SBA) through their funding assistance, especially during the COVID-19 pandemic, and through other valuable resources they provide. However, many business owners are not aware that many of the SBA’s business resources are also online, where you can receive anything from courses about running a business to resource guides about creating a business plan or funding your company. Enhance your business knowledge and connect with valuable resources on their website!

    As the business world continues to shift more toward digital communication and services, it’s important that you’re able to manage your business, communicate effectively with your clients and your team, and even grow your business online. If you’re interested in learning more about growing your business remotely, consider applying to Union River Center for Innovation’s Business Affiliate program, where you’ll take part in the benefits of our business incubator from a virtual setting. Contact us today to learn more!

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